iii — Local SEO GBP · On-page · Technical

Own the postcode.

Aerial view of a UK town at dusk
01 — Why local

Every trade job

starts within ten miles.

A homeowner in Kensington doesn't type "electrician UK". They type "electrician SW7" — and they call the first three names they trust.

Local SEO is the discipline of making sure those three names include yours — not by tricking Google, but by publishing the kind of content, structure and proof that answers the query better than anyone else in the map pack.

We don't promise rankings. We publish, measure and iterate until the numbers move.

02 — Pillars

Eight pillars,

one visibility surface.

Ongoing engagement
01

Google Business Profile

Category, service list, photos, posts, Q&A — worked like a marketing surface.

02

Service pages

One page per service, structured for the query someone types at 9pm.

03

Location pages

Genuinely local — postcodes served, projects done, people we've helped.

04

Reviews strategy

Systematic, ethical review requests wired into every completed job.

05

Technical SEO

Speed, crawlability, schema, internal linking — the invisible half of visibility.

06

Citations

Consistent NAP across the directories that still actually matter.

07

Local content

Not spun rubbish. Real posts, real photos, real answers to real questions.

08

Tracking

Rank tracking by postcode, GBP insights, and enquiries mapped back to source.

03 — Honesty

We won't promise a #1 ranking.
We'll earn one.

Anyone selling guaranteed positions is either lying, gaming the algorithm short-term, or both. We measure in enquiries, calls booked and revenue attributed — and we share the read every month, whether it flatters us or not.

Get visible

Let's map the
postcodes worth owning.